Pomegranate Center Board of Directors
Joe oversees Vendaria’s global sales organization, which is responsible for establishing new manufacturer, retailer, and service company accounts, growing and servicing current accounts, and building strategic relationships with new and existing business partners. He brings over 20 years of highly relevant professional experience to his role at Vendaria, leveraging a rare blend of expertise in sales & marketing, ecommerce, corporate strategy, entrepreneurship, global management, and financial and analytical acumen – honed at the likes of Procter & Gamble, Harvard Business School, Alliance Consulting Group, R.R. Donnelley & Sons Co., Corbis, and a half-dozen venture and angel-funded Internet commerce start-ups where he was either a co-founder or CEO. Joe brings an “outside-in” methodology to all client opportunities, seeking to deliver the maximum benefit for Vendaria’s clients (and their customers and shoppers) based on an integrated view of markets, products, competitive dynamics, user experience rigor, profit and ROI considerations, available and advanced technologies, multi-channel opportunities, and client budgets.
Catherine also provides leadership to VIA’s staff on issues of environmental sustainability and the incorporation of these principles in project work and in the day-to-day practice of the firm. Her most recent projects have focused on the integration of architectural and planning practice with agricultural projects, reflecting both a personal and professional interest in issues relating to local food supply and regional resilience.
Lynn Parker has been a supporter of Pomegranate Center for more than 15 years, having served on the board for three terms. The collaboration model Pomegranate Center uses to address society’s problems holistically is something she believes in deeply.
In her professional life, Lynn has been an entrepreneur, a writer and a brand strategist. For 19 years, Lynn was a principal at Parker LePla, Seattle’s leading brand strategy firm, and before that, worked at marketing agencies Regis McKenna and Floathe Johnson, and was a journalist at three papers. Since selling her firm, she is Principal Strategist at GreenRubino, a full-service, integrated advertising agency. Lynn is also a monthly columnist for the Puget Sound Business Journal, the author of four books on branding and entrepreneurship, and a speaker at national marketing conferences, including a Tedx talk on naming. Lynn also serves on the board of The Forty and in the past, held board positions on the boards of the Entrepreneurs Organization, Simple Measures, and Camp Unalayee. Lynn has been married for 30 years to her husband, Larry, and is the parent of three boys: Calvin, Tristan and Rowan.